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Apple Launches Lower-Priced iPods

In answer to a recent boost in market rivals, Apple Computer Inc. have launched a cheaper version of its music player, the iPod. Rivals had entered the market offering lower-priced music players in a bid to shake Apple's hold on the market.

The new iPod also has longer battery life, up to 12 hours. Earlier versions of the iPod had drawn criticism over its 8 hour battery life and overall battery performance. The new model is selling for US$299, $100 dollars cheaper then its predecessor.

An analyst for Pacific Crest Securities said of the new iPod: "Apple is closing the pricing gap between iPod and competitors. Combined with a longer battery, Apple addresses the two biggest issues it had with the product." c
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