Same story, another linkApple Launches Lower-Priced iPods
In answer to a recent boost in market rivals, Apple Computer Inc. have launched a cheaper version of its music player, the iPod. Rivals had entered the market offering lower-priced music players in a bid to shake Apple's hold on the market.
The new iPod also has longer battery life, up to 12 hours. Earlier versions of the iPod had drawn criticism over its 8 hour battery life and overall battery performance. The new model is selling for US$299, $100 dollars cheaper then its predecessor.
An analyst for Pacific Crest Securities said of the new iPod: "Apple is closing the pricing gap between iPod and competitors. Combined with a longer battery, Apple addresses the two biggest issues it had with the product." http://story.news.yahoo.com/news?tmpl=story&cid=569&n...40719/tc_nm/tech_apple_d