Hook, Line and Sinker: Phishing Attacks Going "Professional"

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Phishing is slowly becoming a household term, with a new scam arriving in users’ inboxes as frequently as once per week. But what makes phishing different from viruses and other threats - and why has it become so popular? And most importantly, what can you do to protect yourself against it?
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Unless you try something to which you have not already succeeded ~ Then you shall NEVER grow