Sounds like Sony Divx. At lest I think it was Sony who came out with the idea. Rent a DVD, if you like it, call the company and they will charge your account and make it so that the movie can play more then just once. This required a special player, in addition to having it connected to the phone line. In the event that you do not like the movie they all you need to do is put it in the circular file.
I don't measure a man's success by how high he climbs but how high he bounces when he hits bottom.
--General George S. Patton