Computer giant Apple has been banned by advertising watchdogs from claiming its latest product is �the world�s fastest, most powerful personal computer�.
The claim was made in a television advert for the Apple PowerMac G5.
But the Independent Television Commission branded the advert �misleading� and banned it from being broadcast.
Eight viewers contacted the ITC to complain that the claim was based on the results of limited tests in which the specification of the computers used was configured to give Apple the best results.
Apple said the tests, carried out by an independent third party, were �fair and even�.
But the ITC found that the claim was not supported by independent reviews and that, at best, the G5 was only �generally as fast� as its competitors.
In its advertising complaints report, it ruled: �The ITC considered that there was insufficient evidence to support the claim �world�s fastest, most powerful personal computer�.
�Furthermore, it shared one viewer�s doubt that the claim could be substantiated at all because, as evidence for and against the claim had shown, computers were constantly being updated and had many different applications and benchmarks.�
It concluded that �the advertising was misleading and ... should not be re-shown in its current form�.
Official ITC Report Source
