Software engineer Paul J.J. Payack has created a new algorithm that measures how �hot� buzzwords are in pop culture.

Payack�s monthly �PQ Index� researches TV, Internet, and newspapers for buzzwords. The top 20 list has been shown on CNN and other media outlets since its debut in April.

"It appears that he has a tool that measures the viral capabilities of modern, interactive communication technology,� says researcher John Horrigan.

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