[Reuters] Media moguls rethink Web advertising in downturn

Posted by: UGN Security

[Reuters] Media moguls rethink Web advertising in downturn - 07/25/09 07:37 AM

PASADENA, Calif (Reuters) - The recession-fueled advertising downturn underlines the urgency of using the Web to glean data and target consumers directly, rather than blasting them with a barrage of TV-style ads, media executives say.