[Reuters] Google revamps DoubleClick exchange

Posted by: UGN Security

[Reuters] Google revamps DoubleClick exchange - 09/18/09 08:58 AM

SAN FRANCISCO (Reuters) - Google Inc announced a major overhaul of the DoubleClick ad exchange it acquired last year, an important step in the Internet search giant's plan to extend its advertising business into the market for graphical, display ads.