[Reuters] Facebook's new pitch to brand advertisers: forget about clicks

Posted by: UGN Security

[Reuters] Facebook's new pitch to brand advertisers: forget about clicks - 10/01/12 09:47 PM

SAN FRANCISCO (Reuters) - Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that "clicks," the current metric of choice, tell only half the story.