[Reuters] Samsung's marketing splurge doesn't always bring bang-for-buck

Posted by: UGN Security

[Reuters] Samsung's marketing splurge doesn't always bring bang-for-buck - 11/27/13 09:06 PM

SEOUL (Reuters) - Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money.