Advertising.com settles FTC adware charges

Posted by: EndGame

Advertising.com settles FTC adware charges - 08/04/05 11:46 AM

An America Online Inc. subsidiary will no longer bundle its anti-spyware program with software that tracks consumers' online habits and force-feeds them pop-up ads, the Federal Trade Commission said on Wednesday.

Advertising.com Inc. also agreed to regular check by the FTC in order to settle a deceptive-advertising suit filed by the consumer-protection agency.

Advertising.com, also known as Teknosurf.com, promoted its SpyBlast program as a way to protect users' computers from "hackers," the FTC charged. But those who downloaded the product also installed a separate program that monitored their online behavior and served them pop-up ads.

Such advertising programs, known as "adware," are considered a form of spyware by many consumer advocates because consumers typically don't know they're installing them.

Advertising.com didn't provide consumers with adequate notice that SpyBlast came bundled with the adware program, the FTC charged.

Advertising.com did not admit or deny guilt as part of the settlement.

AOL, a division of Time Warner Inc., bought Advertising.com for $435 million in June 2004.

An AOL spokesman said that Advertising.com had only been in the adware business for a brief period during 2003. The company makes most of its money by selling banner ads, spokesman Andrew Weinstein said.

"They were not in this business when we purchased them," Weinstein said. "Advertising.com does not now and will not in the future distribute adware products."

The House of Representatives in May voted to stiffen jail sentences and establish multimillion-dollar fines for spyware purveyors. The Senate has not yet acted on the bill.

Source
Posted by: Gremelin

Re: Advertising.com settles FTC adware charges - 08/05/05 01:56 AM

Advertising.com is worthless... WE used them for a while; at least Google PAYS us, ADC just strung us along saying our monthly unique users where about 2k when our own stats program reads it in the 200k+... In otherwords they where cheating us out of our ad's...

We're actually thinking of going another route once I have the time to look into it...