[Reuters] EA, Endemol to merge virtual reality and reality TV

Posted by: UGN Security

[Reuters] EA, Endemol to merge virtual reality and reality TV - 04/16/07 10:04 PM

LOS ANGELES (Reuters) - Video game publisher Electronic Arts Inc. and Endemol, creator of the "Big Brother" television show, said on Monday they are partnering on a new project that will combine reality television and online virtual reality like the Second Life virtual world.


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