[Reuters] Yahoo buys behavioral ad firm for $300 million

Posted by: UGN Security

[Reuters] Yahoo buys behavioral ad firm for $300 million - 09/05/07 09:35 AM

SAN FRANCISCO (Reuters) - Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.



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