The bright lights of Times Square tend to draw the eyes of drivers and passers-by, but a new billboard is a whole new kind of distraction.

High above Times Square, there is now a gigantic video car racing game that anyone with a cellphone can play. Of course, you need to be nearby to see the screen, at 43rd and Broadway.

Click Here for the entire story (NY1.Com)

I was playing it for a few minutes, although i couldnt see where i was going because im no where near Times Square...