Most cable companies are feeling the pressure from law makes to move to an “a la cart service”, or a service where you only get the channels you sign up for. This would help parents’ better control what their children watch on TV.
AT&T is the first company to publicly express a willingness to try this style of service. "If consumers want a la carte programming, we will be happy to offer it, so long as we are able to obtain access to the programming in that manner," said AT&T.
The National Cable & Telecommunications Association would not comment on the AT&T statement but they did say the government should not interfere with programming contracts. Source