Reuters reported on an aging UK rock group, that gave themselves a new look by getting a group of teens to stand in for them on their latest video, helping them score their first hit for 15 yrs or so.
Sure of the music industry being prejudiced against old rockers, "The Alarm" gave themselves the pseudonym "The Poppyfields", and persuaded a group of youths to fake being them.
A spokesman for the band said, "They did it to show they wanted to be judged on music and not on their image and haircuts of 15 years ago,".
Their single 45RPM went into the UK charts this week at number 28. The Welsh band was best known for their hit "68 guns" from 1983, and said they pulled the stunt to show how much image affected sales in the music industry. Source