Reuters had an article up about, a Polish vodka maker who has put the old adage that alcohol loosens the tongue to the test, offering clients a free English language course with each bottle.
But what was an attempt to boost vodka sales has landed Polmos Zielona Gora firm in the dock.

The government's Agency for Solving Alcohol Problems accused the firm, controlled by Sweden's state-owned Vin & Spirit, of inducing young people to drink by questionable marketing practices.

Renata Durda, a director at the Agency was quoted as saying, "They are breaking the law, which prohibits advertising alcohol by making associations with culture, science or success in life. We will take them to court unless they stop,".

Polmos vowed to press ahead with its campaign, under which it attaches DVDs to bottles of its flagship Luksusowa(luxury) vodka brand.

Polmos chief executive Ryszard Jakubiuk had this to say, "First of all, it's not an advertising campaign but a sales support campaign. Others attach bottles of juice to bottles, we sell them with an English DVD. What's wrong with that?,"


"Beware the Jabberwock, my son!
The jaws that bite, the claws that catch!
Beware the Jubjub bird, and shun
The frumious Bandersnatch!"