Software engineer Paul J.J. Payack has created a new algorithm that measures how “hot” buzzwords are in pop culture.

Payack’s monthly “PQ Index” researches TV, Internet, and newspapers for buzzwords. The top 20 list has been shown on CNN and other media outlets since its debut in April.

"It appears that he has a tool that measures the viral capabilities of modern, interactive communication technology,” says researcher John Horrigan.