It appears that you're running an Ad-Blocker. This site is monetized by Advertising and by User Donations; we ask that if you find this site helpful that you whitelist us in your Ad-Blocker, or make a Donation to help aid in operating costs.
Rate This Thread
#55336 - 09/28/1112:14 PM[Reuters] Exclusive: More money flowing to targeted media
(Reuters) - U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games in a major push to concentrate on narrow, valuable groups of consumers, a new study shows.