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#61701 - 05/20/1306:32 PM[Reuters] Yahoo buying Tumblr for $1.1 billion, vows not to screw it up
SAN FRANCISCO/NEW YORK (Reuters) - Yahoo Inc will buy blogging service Tumblr for $1.1 billion cash, giving the Internet pioneer a much-needed social media platform to reach a younger generation of users and breathe new life into its ailing brand.