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[Reuters] Exclusive: More money flowing to targeted media

Posted by: UGN Security

[Reuters] Exclusive: More money flowing to targeted media - 09/28/11 03:11 PM

(Reuters) - U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games to concentrate on narrow, valuable groups of consumers, a new study shows.
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