Sounds good man, I am glad you are calling them things like Gamer and Budget because I am sick of seeing Hive Mind and Aurora and Ultrasuper or something at all the custom pc sites.
I saw a few custom pc sites, but I don't remember them now. They didn't have anything on them that Alienware didn't do so it doesn't matter. Just make sure your website does NOT look like shit (www.ibuypower.com). Are you gonna have stickers made that go on the case? Like a ULTRAUBER PC badge or something?