A Canadian company, BrightSide Technologies, http://www.brightsidetech.com, is working on a new method to create ultra-vivid ultra-natural displays by changing the backlighting method.

Using this new technology of replacing the Cold Flourescent Tube backlights with thousands of tiny ultra-bright white LEDs, the brightness of an individual section of a display can be varied from absolute 0 to 4000cd/m.

Current LCD televisions offer a brightness of about 300-600cd/m and a contrast ratio of up to 1200:1; Plasma TVs offer up to 1000cd/m and 4000:1. This new technology currently offers a display with up to 4000cd/m and 200,000:1.

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