McDonald's have announced that they will be extending their pilot DVD rental programme across all the McDonald's restaurants in Denver this summer. There are 105 McDonald's restaurants in Denver.
The first tests, in Washington and Las Vegas, have been successful to date. Should the Denver tests also prove successful, McDonald's would then launch Redbox DVD rental kiosks across the United States.
Redbox kiosks will stock the top 30 DVDs, based on information from video stores. The DVD will cost just $1 a day to rent, and can be returned to any McDonald's restaurant. The top 30 on the DVD charts claim 80% of rentals.
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